Bulltrade, Inc.

Challenge:
Bulltrade, an investment advisement firm, needed to increase brand-name awareness and distinguish itself in a crowded field. As an emerging company, it required that its limited advertising budget be most effectively utilized.

Solution:
Working with a fellow associate, I developed an aggressive billboard advertising campaign that grabbed commuters' attention through vivid colors and imagery and created name recognition for the company and increased hits at its website, bulltrade.com. The advertising effort proved very successful and Bulltrade extended its contract well beyond its original commitment.