Bank of America AMG, Private Bank

Challenge:
Bank of America needed to highlight its Private Bank product: banking services tailored to the needs of high net worth individuals and groups. The new interface needed to reflect the existing off-line marketing approach while being accessible to clients with varying degrees of computer savvy.

Solution:
As lead designer for the Asset Management Group, I developed a Flash movie that provided an overview of the different aspects of Private Bank and guided prospective clients to more detailed information.