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What
is User-Centered Design? |
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User-Centered Design processThe goal of the User-Centered Design process is to ensure that the final product fulfills the users' wishes and needs. To achieve this goal, the first step is to form the multidisciplinary UCD Project Team. The project team includes representatives of the fields of visual or industrial design, human factors, information development, marketing, project management, service and support, technology architecture, and user interface design.The Project Team then solicits user input throughout the design process. Below is a description of the six stages in the UCD design process, and some possible methods for gathering user input during each stage. Market Definition.
Define the target audience, identify competitors, and determine the
core user needs and wishes that must be fulfilled for the product to
succeed. Task Analysis.
Identify and understand the users' goals and tasks, the strategies they
use to perform the tasks, the tools they currently use, any problems
they experience, and the changes they would like to see in their tasks
and tools. Competitive Evaluation.
Determine the design strengths and weaknesses of the competition. Design and Walk-through.
Using the results from task and competitive analyses, create alternative
proposed solutions, solicit feedback through design walk-through sessions
with users, and choose a solution based on user input. Evaluation and
Validation. Periodically solicit user feedback on the evolving
design, and iterate the design based on analysis of users' experiences
with it. Benchmark Assessment.
Run a head-to-head benchmark assessment against the competition to verify
that the product has met its primary objectives. If a third-party company
conducts the benchmark study, positive results can become important
selling points in product promotions. For any single
product, the process is usually recursive. For instance, periodic Benchmark
Assessments typically uncover changes in the market and new user needs,
which leads to a new Market Definition, and the process begins anew.
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